Business
WinMart Cements Its Position as Vietnam's Retail Leader
WinMart posted double-digit same-store sales growth in Q4 2024, reaching 3,828 stores. It plans up to 700 new locations in 2025.
The Viet Media
Announcement
The Viet Media Reader Group Is Now Open
[The Viet Media Reader Group Is Now Open] Running this page, we've learned something. The best content often isn't our articles — it's what shows up in the comments. A reader who spent a decade in Vietnam shares the apartment rental mistakes nobody warns you
Technology
FPT Chairman Truong Gia Binh's Tech Keywords for Vietnam
FPT Chairman Truong Gia Binh revealed the company's playbook: language strategy, absorbing China's outflows, and five key tech sectors.
Diaspora
6 Million Viet Kieu: How the Boat People's Descendants Became Vietnam's Hidden Economic Engine
[6 Million Viet Kieu: How the Boat People's Descendants Became Vietnam's Hidden Economic Engine] Walk into a pho restaurant in Orange County, California, and you might hear the owner greeting customers in Vietnamese while a South Vietnamese flag hangs on the wall. This is "Little
Economy
Vietnam's Trade Hits a Record USD 786 Billion in 2024
Vietnam's 2024 trade hit USD 786 billion — nearly twice its GDP. Exports reached USD 400 billion.
Vietnam
Vietnam's Inflation Looks Tame. Households Are Finding It Harder to Save
Vietnam's headline inflation sits below target. But rent, food and school fees are rising much faster than the average, and some families now save almost nothing each month.
Vietnam
The Forgotten Assistant Coach Who Became Vietnam's National Hero
He spent most of his career as a second-tier coach in South Korea. At 58, he took the Vietnam job and became a national hero. On June 12, 2026, his two worlds won on the same day — and at 66, his next stop is Thailand.
Vietnam
From 'Living to Give' to 'A Vietnamese Steve Jobs': A Decade of Vietnam's Exam Essay Questions
Vietnam's 2026 graduation exam asked students how the country can produce its own Steve Jobs, and the whole country started arguing. Line up the twelve essay questions asked since 2015 and you can see exactly where this one came from.
Vietnam
Vietnam's Sovereign AI Dream: Google's Ex-Chairman Is Sold, Viettel Has Its Own Model — but the Ceiling Is Electricity
Schmidt says Vietnam's treasure is its people. Vietnam is using a homegrown model, national labs and chips to push AI up to the level of national sovereignty. But the whole bet may come down to something far more basic: power.
Vietnam
Vietnam's Gen Z Is Paying to Feel Better: Inside the Healing Economy of Scented Candles, Crystals and Cafes
In Ho Chi Minh City, more young people are skipping the club on weekends to pour their own scented candle or zone out for an afternoon at a healing cafe. Healing is becoming something Vietnam's Gen Z will happily pay for.
Vietnam
Hidden Behind Sabeco and Vinamilk for 30 Years, Thai Capital Now Wants to List in Ho Chi Minh City
Over 30 years, Thai capital quietly became Vietnam's eighth-largest foreign investor by buying local brands, building an ecosystem, and tracking the diplomatic upgrade. Now Thai firms want to list directly in Ho Chi Minh City — a shift from quiet acquisition to the public stage.
Vietnam
He Swept Beaches for Seven Years. Then He Became Vietnam's Best Storytelling Rapper
He swept the beaches of Ha Long Bay for seven years. Then his plain-spoken 'autobiographical rap' about ordinary lives turned him into a singer who reaches across generations in Vietnam — and he poured the money back into rural classrooms.