Coffee - The Viet Media - Vietnam In-Depth

Vietnam

Who's Awake at 3 A.M. in Vietnam? Inside the 24-Hour Cafes and the Night Economy Now Written Into Policy

A reader asked why Vietnam's big cities stay busy past midnight, and why 24-hour cafes actually have customers. We followed the question from the pre-dawn wholesale market all the way to the policy documents Hanoi issued this year.

Business

Highland Coffee and Taiwan's Milksha Share the Same Owner: Jollibee

Vietnam's Highland Coffee and Taiwan's Milksha share an owner: Philippines' Jollibee, which operates local F&B brands across 17 countries.

Vietnam

Starbucks Has Been in Vietnam for 13 Years. Why Can't It Win?

In January 2026, Starbucks opened its 150th store in Vietnam. Sounds like a milestone — until you compare it to Highlands Coffee's 928 stores and the country's 500,000 coffee shops. The world's biggest coffee chain is still a bit player in the world's second-largest coffee-producing nation.