Vietnamese Brands
Trung Nguyen Legend (Part 1): From Highland Med Student to the Man Who Beat Nestlé
In 2003, a blind taste test at Reunification Palace handed Vietnam's upstart G7 instant coffee an 89-to-11 win over Nescafé. How founder Đặng Lê Nguyên Vũ went from a farmer's son in the Central Highlands to Vietnam's coffee king — and then nearly lost it all in a seven-year divorce.