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# Rent a Partner for Lunar New Year? Vietnam's Latest Holiday Hustle
- URL: https://en.thevietmedia.net/vietnam-rent-partner-lunar-new-year/
- Published: 2026-06-16T16:42:55.000Z
- Updated: 2026-07-10T15:56:28.000Z
- Description: Vietnam now offers rent-a-partner services for Tet, charging up to VND 6 million for a family visit.
- Author: The Viet Media
- Tags: Lifestyle, Culture

\[Rent a Partner for Lunar New Year? Vietnam's Latest Holiday Hustle\]

▍ Marriage Pressure Creates a New Business

Remember the viral Chinese news story from a few years back? Every Lunar New Year, single adults head home to face the same barrage from relatives: "Seeing anyone?" "When are you getting married?" The pressure was so intense that some entrepreneurs started offering "actor boyfriends" and "actor girlfriends" — rental partners to bring home and keep the family happy.

▍ The Trend Hits Vietnam

That trend has now arrived in Vietnam, and the prices are not cheap.

A short date costs around VND 2 million — roughly one-fifth of Vietnam's average monthly salary. A full package that includes meeting the parents runs up to VND 6 million, about three-fifths of average monthly pay. If the client has specific requirements for looks or conversational skills, the price can double.

▍ Controversy and Questions

Ethical and legal concerns are inevitable. Some worry about potential fraud or emotional disputes.

It is a creative way to survive the holiday season, but whether it is worth trying is a matter of personal judgment.