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# Vietnam Is Haidilao's Fastest-Growing Major Market
- URL: https://en.thevietmedia.net/haidilao-vietnam-h1-2026-growth/
- Published: 2026-09-02T07:17:28.000Z
- Updated: 2026-09-02T07:17:32.000Z
- Description: Vietnam's 30.8% growth makes it Haidilao's fastest-growing major market, within a million dollars of overtaking the US and Malaysia.
- Author: The Viet Media
- Tags: Vietnam, Haidilao, Food & Beverage, Chinese Brands, Consumer Market

\[Vietnam Is Haidilao's Fastest-Growing Major Market\]

Hotpot chain Haidilao brought in $56.99 million in Vietnam in the first half of 2026, about VND 1.5 trillion, up 30.8% from a year earlier. That averages out to roughly VND 8.2 billion, about $310,000, in sales every day.

Within Haidilao's overseas business, nothing else is growing that fast. Super Hi International, the Hong Kong- and Nasdaq-listed company that runs Haidilao outside China, grew total revenue 12.1% to $444.8 million in the same period. Vietnam grew at 2.5 times that pace, the fastest among the countries Super Hi reports individually.

The market is getting big, too. Vietnam now accounts for about 12.8% of Super Hi's revenue, making it the fourth-largest market behind Singapore, Malaysia and the United States. The gaps to Malaysia and the US are both under $800,000 — less than three days of Vietnam's sales.

Haidilao only entered Vietnam in 2019, opening its first restaurant in Ho Chi Minh City; as of May this year it runs 19 there. In seven years, Vietnam has gone from a new market to more than a tenth of group revenue.

Super Hi attributes the half's restaurant growth to better performance at existing stores, higher traffic, improved table turnover and continued expansion. It ran 129 restaurants across 14 countries as of the end of June, three more than a year earlier, with overseas restaurant revenue up 6.5%. The same factors apply to Vietnam; how much came from new stores versus busier old ones is something the company doesn't break out yet, and a line worth watching in the next report.

One jarring number sits next to all this growth: Super Hi's net profit fell to $2.1 million in the half, from $28.3 million a year earlier. The drop came mostly from unrealized foreign-exchange losses on US dollar intra-group balances, $32.4 million more than last year. That is a paper currency issue, not a sign the restaurants are struggling.

Vietnam is now Haidilao's overseas growth engine. Two things to watch in the next report: whether Vietnam passes Malaysia and the US to become Super Hi's second-largest market, and whether the company starts disclosing Vietnam's same-store numbers.

—

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